Men’s Skincare Sector Continues To Grow

Posted on February 1, 2017

It comes as no surprise to us here at Rejuvenate that the men’s skincare industry is increasingly growing as about a third of all the clients we see in our skin clinic happen to be male.

It seems that men’s cosmetics and gender-free beauty products and treatments are the logical next step within the male beauty industry. It makes sense as culturally we are shifting towards a genderless society. Or at least, a blurring of the lines of what we typically know as male and female.

The media, especially social media and YouTube, have played a huge part in this and now even mainstream beauty brands are getting in on the action. CoverGirl, the huge American cosmetic’s brand, recently, for the first time in its 50 year existence, had a “CoverBoy” on its magazine – James Charles. James is a beauty blogger who is incredibly popular on instagram (another popular social media app that has helped make men’s grooming and beauty more “normative”) and aspires to be a makeup artist.

A photo posted by James Charles (@jamescharles) on

Of course, this is a pretty extreme example but everyday beauty care for men is also becoming increasingly popular. Entire brands dedicated to men’s skincare have started to appear, such as Bulldog Skincare for Men, with other major beauty brands incorporating men’s products and lines into their range; brands such as Clinique and Nivea.

However, it’s arguably down to indie brands that men’s skincare has been pushed into the mainstream, such as Milk Makeup, who offer a genderless approach to products.

But it’s not just products that men are buying, it’s treatments. As we mentioned at the start of the blog, a third of the clients we see in our clinic are men. This is why it’s crucial that skin clinics and salons make their establishments male-friendly to ensure they’re not alienating what could be a huge market.

We recently welcomed Shaun, who has a blog, HisHabits, that focuses on men’s grooming and general lifestyle. He had the microdermabrasion treatment and you can read about his experience here.

Skincare and beauty in general are only going to become more male-centric and it will be interesting to see what kind of products emerge, and whether more brands will become genderless, rather than having separate male and female lines.

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